A 2016 Ba(Hons) Fashion Marketing & Management graduate of the University for the Creative Arts (UCA). Throughout this course I have developed a range of skills in areas such as Branding and Promotion, Trend Forecasting, Buying and Merchandising, Marketing, Graphic design and Concept development. Digital strategy has played a key role and consideration in many of my ideas and concepts, noticing a shift in how companies interact with consumers and vice versa. I am able to combine creativity and practical business application through strategic research, pushing forward fashion in different aspects.